Apple has announced the official prices for the iPhone 18 Pro and iPhone 18 Pro Max. The Pro model starts at $1,199, while the Pro Max starts at $1,299, with 256GB of storage as the standard option for both phones. This represents a $100 increase compared to the previous generation iPhone 17 Pro, a smaller increase than analysts had predicted. Apple has also introduced a 2TB storage option for the first time, exceeding the previous 1TB limit, for an additional fee.