Adult game developers are having an increasingly difficult time promoting their business, especially after the pressure exerted by online payment companies on platforms such as Steam and Itch.io, which led to the removal of a number of bold games from store listings.

Recently, Steam informed a number of developers that their games don't meet the Early Access requirements, before the platform seems to be starting to revise its stance.Writer Anna Valens, who previously faced censorship for her articles on the subject, explained via Bluesky that a developer shared a response from Steam support about the early availability criteria.