CADO, the UAE's luxury gifting platform, has raised $4.5 million in a pre-seed funding round.

The Sanabil 500 participated in the tour, along with a German investment family, a number of retail investors and high-net-worth individuals.

Founded in 2019 by Leila Al Morshedy, CADO combines creativity, modern technology, and logistics to make the corporate gifting experience smart, easy and human.

The new funding will be directed to accelerate expansion into the Saudi market and support the company's international growth, starting with the launch of its operations in New York.

Press Release:

Kado, a UAE-based innovative gift solutions platform, has successfully completed a US$4.5 million seed round.

This milestone is an important step in the platform's efforts to redefine the gift economy globally. The round included the Sanabel 500, an initiative aimed at funding and accelerating the growth of startups in the MENA region, a German family business office, and a group of high-net-worth and emerging investors.

Founded by Laila Al Marashi, Kado started its operations in Dubai as a three-person startup and has grown to become one of the region's leading companies with operations in the UAE, Saudi Arabia, Kuwait and the United States. The platform is redefining the gifting experience by adopting an innovative digital approach, skillfully blending creativity, technology, and logistics to provide cutting-edge solutions that make corporate gifts smarter, easier and more impactful.