In an extraordinary fusion of cultural heritage and economic innovation, a group of Jordanian women have overcome significant challenges to establish themselves as inspirational models of perseverance. Through women's economic empowerment projects that celebrate cultural identity, these trailblazers are rewriting Jordan's tourism narrative.

Heritage Hospitality as Economic Engine
The women have transformed their traditional knowledge into sustainable income sources that:

• Support their families

• Revitalize Jordan's tourism sector

• Enhance the country's international image

Spotlight on Groundbreaking Initiatives

1. Bait Al-Asayel Hospitality Project (Jerash)
   Directed by Nour Banat, this isn't merely an economic venture benefiting dozens of women, but a living museum of Arab heritage blending Levantine and Gulf traditions. The project features:

• Panoramic views of Hadrian's Arch entrance to ancient Jerash

• Authentic heritage dining halls serving festive Jordanian specialties

• Replicas of ancient Roman olive presses

• Sustainable beekeeping and local thyme production

• Eco-friendly pottery workshops

• Traditional embroidery and handicraft sections

2. Sanaa Hanatleh's Home Kitchen
   The "Umm Khalil" transformed her modest home into a culinary hub specializing in:

• Traditional zalabia pastries

• Eid holiday cookies

• Regional specialties using exclusively local Jerash ingredients

3. Bait Kheirat Jerash Project
   Supervised by Heifa Bani Mustafa, this initiative:

• Supports over 20 women

• Offers interactive culinary experiences (Mansaf, Maqluba)

• Hosts Gulf Cooperation Council visitors in olive harvest activities

• Maintains zero-food-waste policies, donating leftovers

Community Impact & Challenges
Zaid Al-Zaboun, head of Jerash's Charity Societies Union, noted:
"Rural women have shattered social barriers through these projects. While government support exists, these pioneers need sustained backing to expand their socioeconomic impact."

The women unanimously emphasize the need for:

• Official and civil society support for small enterprises

• Sustainable frameworks to scale their operations

• Preservation of eco-conscious practices

These initiatives demonstrate how Jordanian women are:
✓ Safeguarding intangible cultural heritage
✓ Creating innovative tourism products
✓ Modeling sustainable community development